Anthrolytics for Customer Experience

Anthrolytics is a SaaS solution unique in the industry, designed to measure, track, and predict the emotional impact of meaningful events across the customer journey. We identify which customers are unhappy, but we also reveal why—so you can intervene proactively with precision and empathy.

Instead of reacting after customers leave, you can reach out before they make the emotionally driven decision to walk away.

Trust is critical in financial services. With Anthrolytics, you can:

A shipping delay, stockout, or frustrating return can quickly lead to abandonment. Anthrolytics empowers retailers to:

In a subscription-based world, churn equals lost revenue. With Anthrolytics, providers can:

Traditional NPS tells you how customers feel today. Our future-facing Predictive Net Promoter Score (pNPS) shows you how they are likely to feel in the next 30, 60, or 90 days.

Instead of waiting for problems to appear in survey data, you’ll know well in advance which customers are trending toward dissatisfaction—giving you time to act early, prevent churn, and protect loyalty at scale.

Anthrolytics Supports CX in Your Industry

• Detect customers who are growing dissatisfied

• Intervene with personalized reassurance or solutions before they switch providers.

• Use emotional insights to guide upsell conversations—turning at-risk moments into opportunities for deepened trust.

• See which customers are most likely to churn after negative experiences.

• Act fast with personalized offers, proactive outreach, or service recovery.

• Increase repeat purchases and strengthen long-term loyalty by repairing emotional breaks before they become permanent.

• Predict which subscribers are at highest risk and why.

• Address issues proactively, reducing costly turnover.

• Increase upsell and cross-sell success by intervening before customers lose trust.

Anthrolytics ROI

Target marketing to customers predicted to want upgrades.

Augment revenue per user by

78%

Improve satisfaction, repeat business, and upsell opportunities.

Boost upsell earnings by

20%

Keep the customers you've worked so hard to get.

Decrease customer churn by

11%

Return on Investment with Anthrolytics includes the most important drivers of profitability as well as the impact of improved CX on keeping the customers that you have worked so hard to win.

Strengthen relationships through well-timed, personalized outreach.

Boost upsell earnings by

20%

Higher Customer Loyalty

Increased ARPU

Stronger CX Metrics

Reduced Churn

Leverage the Data You Already Have

Integrate + Predict

Anthrolytics uses operational data from your existing platforms (CRM, CDP, CJM, Intelligent Routing, and more) to create the predictions.

Enrich CX

The predicted behaviors are delivered to your CJM, bots or routing engines to ensure that these systems interact with your customers according to their predicted next behavior.

Be Proactive

Understand what a customer is likely to do next (and critically why) allows you to act: you can dynamically change their experience based upon their next likely behavior.

Anthrolytics doesn't require PII (Personally Identifiable Information), and we don’t need contact transcripts that potentially contain sensitive customer information.

Anthrolytics is Privacy-Friendly, which means fewer compliance headaches for you.

Many analytics vendors tout the scale of their data collection (“we analyze 20,000 signals for each entity every day”) but bigger is not always better.

Skinny Data is a way of describing our strategically targeted, slimmed-down approach to data collection.

Instead of requiring every possible metric from every data source in your organization, we focus on the ones that have proven to be the most valuable sources of insight into customer behavior. This gives you a faster, less-expensive, less-invasive implementation.

Anthrolytics uses operational data from your existing platforms (CRM, CDP, CJM, Intelligent Routing) to create the predictions.

The predicted behaviors are delivered to your CJM, bots or routing engines to ensure that these systems interact with your customers according to their predicted next behavior.

Understand what someone is likely to do next and critically WHY allows you to take proactive action. This means you can dynamically change their experience based upon their next likely behavior.

Rather than one size fits all you treat everyone as the individual they are. Enjoy improved loyalty, higher sales and upsell, better CSAT and NPS.

Don’t just measure customer experience—predict it. Proactively prevent customer churn. Target customers most likely to buy.